Pioneering the Future of Beauty: Meiyume’s Spectacular Debut at the 7th China International Import Expo
The Perfect Fusion of Fashion and Technology, Meiyume Shows the Charm of Intelligent Supply Chain
November 2024 – As a global leader in the consumer goods supply chain, the Fung Group has made a remarkable appearance at the China International Import Expo (CIIE) for the seventh consecutive year. With the theme of “Shaping the Future of Fashion Tech,” the group showcased its commitment through three major exhibition areas: “Sustainable Fashion Zone”, “Technology-Powered Smart Supply Chain Zone”, and “Center for Fashion Tech Zone”. These areas comprehensively demonstrated how the group’s core business sectors are innovatively integrating smart supply chains with fashion technology. As a vital subsidiary of the Fung Group, Meiyume focuses on providing tailored solutions in the beauty vertical, dedicated to enhancing global beauty and fashion brands while promoting sustainable development in the industry.
Booth Highlights
Luxury Packaging Solutions
Meiyume showcased its collaborations with several prestigious international beauty brands, including Dior, Estée Lauder, Guerlain, Armani, Coach, and Christian Louboutin, unveiling a series of exquisite luxury primary packaging that demonstrates its expertise in high-end custom design.
Mucha-Inspired Cultural and Creative Collection:
Partnering with the Mucha Art Museum, Meiyume has infused its original design inspirations into a broader range of products, showcasing the perfect blend of Mucha’s artistic inspiration with contemporary design. This collection aims to broaden business opportunities for clients and create a striking cross-border brand image, transforming classic art into vibrant and stylish products, thus breathing new life into traditional art.
“Skinfinity” Collection:
At the expo, Meiyume showcased the “Skinfinity” packaging line, featuring state-of-the-art applicators and sustainable foldable tote bags. Designed for luxury and practicality, Skinfinity enhances product absorption, delivers a soothing massage, and ensures waste-free application—offering an elegant, eco-friendly beauty experience.
“Wonderland” Collection:
Meiyume’s talented in-house design team introduced the “Wonderland” makeup bag collection, inspired by nostalgic trends. This unique design aims to provide users with a delightful exploration experience, igniting their creativity and self-expression.
Co-Creating a Green Future
Meiyume firmly adheres to the principle of providing sustainable and personalized solutions, striving to offer one-stop solutions for beauty brands, from concept creation to launched products, fully meeting client needs.
Looking ahead, Meiyume will continue to leverage the strengths of its global supply chain, actively promoting sustainable development in the industry and facilitating reform and empowerment within the global beauty sector.
We would like to thank everyone for their support and attention, and we look forward to innovating and creating a beautiful future together!
About Meiyume
Sustainably beautiful and smartly yours, Meiyume stands as a collaborative partner and orchestrator in the realm of beauty. Meiyume offers comprehensive end-to-end solutions that include packaging design, engineering, turnkey/ODM, OEM, manufacturing, formulation, filling, and smart beauty innovations. Meiyume is committed to empowering beauty for a sustainable future by combining our insights and in-house expertise with our vast global sourcing network to bring the vision of brands to life. Meiyume is one of three product vertical businesses (Beauty, Sweaters, Furniture) formerly part of Li & Fung, which were divested in April 2018 and today operate as LH Pegasus which is owned 45% by Hony Capital and 55% by the Fung Group.