Hong Kong, 5 November 2020 – Meiyume (a member of Fung Group), a one-stop shop partner providing product and retail solutions for the beauty industry, has introduced a new edition of sustainable packaging: the Infinite Aluminium range.

Plastic is on everyone’s radar, whether it be in the news or on our social feeds. As consumers are becoming more interested in conversations around plastic waste and plastic-free challenges, brands are being called upon to lead the way.

Aiming to provide beautiful, eco-friendly products that are thoughtfully designed to provide consumers and brands with alternative sustainable packaging options, Meiyume has launched an Infinite Aluminium Packaging range. Aluminium is one of the most recycled materials on the market today. Infinitely recyclable and highly durable, aluminium is 100 percent recyclable and retains its properties indefinitely in a true closed loop. As recycling aluminium saves more than 90 percent of the energy required compared to producing new material, the product also brings a significant reduction in carbon footprint and energy consumption – another step towards Meiyume’s commitment to sustainability.

Meiyume’s Infinite Aluminium range includes both cosmetic bottles and jars. With bottle capacities from 100 to 250mL, and jar capacities from 60 to 80mL, the containers are highly compatible with all cosmetic formulas, whether cream, liquid, or gel. True to Meiyume’s spirit of innovation, the team has found a way to craft the bottles and jars to give a smooth curvature bottom and a streamlined shape, achievements that are usually difficult to do with this type of material. The range is available for mass production with multiple pumps and caps – depending on the complexity of the decoration techniques, the packaging can be also be applicable to both mass and luxury products. Thanks to their durability, the aluminium containers are also the perfect solution for refillable concepts.

The Infinite Aluminium range is set to pave the way in adapting to consumers’ needs – not only does it adhere to the company’s commitment to plastic reduction, the anti-microbial coating options also address the latest consumer obsession for cleanliness that is here to stay.

Meiyume mentions in the media:

• EN: https://www.premiumbeautynews.com/en/meiyume-tackles-plastic,17493
• FR: https://www.premiumbeautynews.com/fr/meiyume-lance-des-emballages-en,17494
• https://www.alcircle.com/news/meiyume-launches-aluminium-bottles-for-beauty-brands-59629