Frequently Asked Questions (FAQs)

Meiyume FAQ thumbnail

This FAQ is designed for beauty and personal care brands exploring how Meiyume can support their packaging, product development, manufacturing, and full turnkey solutions.

 

Whether you are launching a new brand, expanding an existing portfolio, or transferring an established product into a new supply chain, these answers address the questions we are most frequently asked throughout the product development journey.

 

While this FAQ provides general guidance, our solutions are tailored to each project. Your Meiyume representative will advise on the most appropriate approach based on your product, market, and commercial requirements.

1. UNDERSTANDING MEIYUME

What product solutions does Meiyume offer?

Meiyume is a global partner for beauty and personal care packaging solutions, manufacturing and product development, offering integrated solutions from concept to shelf.

 

With three manufacturing facilities (UK, Thailand, Indonesia), sales teams in over 10 countries, and a global supplier network across The Americas, Europe, and Asia, we support brands with end-to-end solutions across Primary Packaging Solutions, Secondary Packaging & Accessories, OEM Manufacturing, and Full Turnkey Solutions.

Our capabilities include:

 

1. Full Turnkey Solutions

Complete product development including formulation, packaging sourcing, filling, regulatory support, and shipping [ODM]. Our product categories include:

    • Color cosmetics
    • Fragrance (EDP/EDT, body mist, hair mist)
    • Skincare & Suncare
    • Personal Care & Intimate Hygiene
    • Oral care
    • Home Fragrance

 

2. OEM Manufacturing

Scalable OEM manufacturing built around your product specifications.

 

3. Primary Packaging Solutions

Design, engineering, sourcing, and manufacturing of packaging components including containers, closures, dispensing systems, labels, and applicators.

 

4. Secondary Packaging & Accessories

Custom paper boxes, bags, tin packaging, advent calendars, and promotional accessories such as beauty tools and gift-with-purchase items.

We provide custom and stock primary and secondary packaging solutions, supported by Meiyume’s design, engineering, sourcing, quality, and project management expertise. Packaging is manufactured through our Approved Global Supplier Network, enabling us to deliver scalable, high-quality solutions across a wide range of materials, formats, and finishing capabilities.

 

We offer Full Turnkey Solutions, covering formulation, raw material sourcing, packaging development, manufacturing, and shipping.

 

We also provide OEM (contract manufacturing) services in selected cosmetics, medical device, and home care categories.

 

If your desired product category is not listed above, we may still be able to support your project through our global network of approved supplier partners.

We operate a flexible manufacturing model based on regulatory requirements, project scope, and optimal sourcing locations.

 

For Full Turnkey Solutions and OEM Manufacturing:

    • In addition to our in-house manufacturing facilities in Trowbridge, UK; Bangkok, Thailand; and Jakarta, Indonesia, we collaborate with selected approved supplier partners within our Approved Global Supplier Network.

For Primary Packaging Solutions and Secondary Packaging & Accessories:

    • We work with our Approved Global Supplier Network to manufacture our packaging solutions.

 

Our teams remain directly involved throughout engineering, compliance, and production to ensure the highest quality and regulatory standards are maintained in every market we support.

2. DETERMINING FIT

Do you work with startup beauty and personal care brands?

Yes. We work with indie and startup brands, provided key project parameters are defined.

This typically includes:

    • Product concept or category
    • Target price range
    • Target markets
    • Expected order quantities
    • Launch timeline

These details allow us to evaluate technical feasibility and commercial viability.

The ideal time to contact us is once you have defined:

    • Product concept
    • Target price range
    • Launch timeline
    • Sales markets

At this stage we can evaluate manufacturing feasibility, regulatory requirements, and development timelines. Where additional market validation is needed, we can also support with insights through our Beauty Intelligence Platform (BIP), helping guide and validate your product direction.

 

We recommend contacting us as early as possible before your planned launch date.

 

If you are ready to submit your enquiry to us, please fill in our contact form.

To ensure productive collaboration, we typically engage once key project parameters are defined.

 

This includes product concept, target price range, target markets, expected order quantities, and launch timelines.

 

If your project is still in the early idea stage, we recommend refining your product concept and market positioning before contacting our team.

Yes, Meiyume supports project transfers as part of clients’ supply chain strategy. We can help you transition existing projects into our network and operations to support scalability, capacity issues, compliance, licensing, certification, or operational challenges.

 

If you are ready to submit your enquiry to us, please fill in our contact form.

Minimum order quantities vary by project type.

 

1. Finished Goods

Typical MOQs range from 10,000–20,000 units per SKU.

Smaller runs of 3,000–5,000 units may be possible for ready-to-launch formulations or multi-SKU projects.

 

2. Primary Packaging Solutions

Typical MOQs range from 10,000 units for stock packaging.

For fully customized primary packaging requiring new mold development/tooling, projects typically start at 50,000 units per SKU.

 

3. Secondary Packaging & Accessories

Typical MOQs range from 500–5,000 units per SKU, depending on product type.

Lower MOQs may be considered on a case-by-case basis, subject to project scope and cost implications.

Lead times depend on the type of project.

 

1. Stock primary and secondary packaging projects

Typically around 3 months from artwork confirmation and PO issuance.

 

2. Custom primary and secondary packaging with new mold development and tooling

Typically 6–8 months after mold design approval.

 

3. Full turnkey solutions

Typically 10–12 months from final product brief to delivery. This includes formulation development, stability testing, packaging development and sourcing, regulatory documentation, and material lead times.

 

4. Ready-to-launch formulations with stock packaging

Assuming no changes made to stock packaging or actives/fragrances in ready-to-launch formulations, approximately 4–6 months from artwork confirmation and purchase order issuance.

Assuming customers wish to select different packaging or tweak actives/fragrances from the ready-to-launch range, lead time is approximately 7-9 months from artwork confirmation and purchase order issuance.

 

Your account manager will advise the expected timeline based on your project scope.

3. DEVELOPMENT & SERVICES

What are ready-to-launch formulations?

Ready-to-launch formulations are pre-developed formulations based on market trends that have already completed stability testing.

 

By combining these formulations with stock packaging, brands can launch verified, high-quality products faster, helping reduce development timelines.

 

Your account manager will advise if we have ready-to-launch formulations to meet your project needs.

No. Our formulation development services are integrated into full turnkey solutions.

 

Formulation support is provided as part of projects manufactured either in our facilities or through our approved global supplier network.

Yes. We support packaging sourcing projects independently of manufacturing.

This includes:

    • Primary packaging (bottles, caps, jars, closures)
    • Secondary packaging (boxes, bags, tins)
    • Accessories (beauty tools, gift-with-purchase items)

 

We offer two models:

1. Custom packaging development

Based on your project brief and positioning, we design and engineer bespoke packaging solutions. This may include mold development, multi-material construction, and sustainability features suited for masstige, premium, and super-premium brands.

 

2. Stock Packaging Solutions

We offer quarterly trend-led packaging collections suited for masstige brands. Many options include sustainability features such as recyclable materials, PCR content, reusable designs, or refillable systems.

Yes. We provide market intelligence and category insights to our existing customers through our Beauty Intelligence Platform (BIP), including:

  1. Market sizing and trends
  2. White space identification
  3. New product concept development
  4. Post-launch product monitoring
  5. Trend-aligned packaging insights

 

Custom research reports can also be commissioned.

4. COMMERCIAL & OPERATIONAL

Who owns the IP created during development?

For fully customised projects, new IP created during development is transferred to the client. Custom tooling (such as molds) is owned by the client once it is paid in full.

 

For ready-to-launch formulations and stock packaging solutions, the underlying IP remains the property of Meiyume.

Clients may arrange their own freight under EXW or FOB Incoterms or select DDP shipping for Meiyume to manage logistics and duties.

 

Direct-to-consumer fulfilment is not offered.

Yes. We can review your NDA or provide our standard mutual NDA before exchanging confidential information.

Yes. Samples of ready-to-launch formulations and stock packaging solutions are available, subject to stock availability.

 

Custom formulation samples or prototype molds require development and sampling fees.

Meiyume is a contract manufacturer and development partner, and we do not sell finished products directly or operate product distribution businesses.

 

If you are interested in distributing or purchasing a specific product manufactured by Meiyume, please contact the relevant brand owner, or Meiyume’s portfolio partner – Collection Cosmetics, directly.

For more information, please reach out to your respective Meiyume account managers, or feel free to fill in our contact form.