Sustainability Trends (2025)
Meiyume’s Spotlight Trend Report
November 2024 –
As the beauty industry is projected to reach $540.1 billion by 2027 and consumer awareness of sustainability grows, eco-friendliness has become a critical focus.
Meiyume’s Beauty Intelligence Platform highlights this increased focus as it reveals that comments about sustainability in product reviews have increased sevenfold since before the pandemic, indicating a stronger consumer focus on eco-friendly practices. Additionally, products featuring sustainability claims see higher engagement rates, highlighting the growing importance of these values to consumers.
In response to this increased awareness, brands are increasingly aligning with global sustainability goals, such as the UN Sustainable Development Goals (SDGs). There is mounting pressure to minimize environmental impact, which is driving the adoption of practices like reducing waste, utilizing recyclable materials, and implementing refillable packaging. These efforts are essential as the industry embraces a shift toward greener solutions.
The Environmental Impact of the Beauty Market
- The industry generates an estimated 120 billion units of packaging waste annually, much of which ends up in landfills.
- It accounts for 1% of global CO2 emissions, with a significant portion of its environmental footprint arising from single-use packaging and resource-intensive supply chains.
- Shipping beauty products alone generates over 1 billion tons of CO2 annually.
Advancing Towards a Greener Future
- Key Drivers and Consumer Sentiment – Gen Z and Millennials are leading a “green revolution” in the beauty industry, with platforms like TikTok amplifying their demand for sustainable practices. While consumer sentiment toward sustainability is overwhelmingly positive—at 97%—this enthusiasm does not always translate into corresponding purchase behavior.
- Category and Regional Leaders – Bath, hair, and skin care products lead in sustainability engagement, while color cosmetics are also making strides with eco-friendly materials and refillable options. In Europe and the US, regulatory pressures are driving the adoption of sustainable packaging, whereas Latin America and the APAC region show promising growth potential.
- Eco-friendly Innovations – The beauty industry is making significant strides in sustainable solutions through the use of mono-material packaging, plant-based materials, and innovations such as mushroom-based and algae-derived plastics. These advancements simplify recycling processes and help reduce waste, paving the way for a more sustainable future in beauty.
Meiyume
At Meiyume, we are deeply committed to sustainability, continuously innovating for a greener future. Harnessing the power of data and AI to analyze trends and consumer preferences, Meiyume ensures that our products not only meet market demands but also align with our sustainability goals. By combining cutting-edge technology with eco-friendly practices and solutions, Meiyume is a leader in the beauty industry’s transformation towards a more sustainable future.
To learn more about these trends and how they are shaping the beauty industry towards a greener future, contact us to access the full trend report. Stay tuned for more insights and updates from Meiyume.