Turnkey Solutions for Cu Dent
Meiyume provided on-the-ground turnkey support to CU Dent, an oral care brand under the Faculty of Dentistry at Chulalongkorn University, Thailand.
Embarking on a New Product Development Project, Meiyume’s local Innovation & Development team worked closely with CU Dent to make drastic improvements to current market toothpastes. Through creative thinking and thorough clinical testing, the Cooling Peppermint Toothpaste was formulated. With the shared philosophy of both parties, Meiyume took charge in the turnkey manufacturing of the toothpaste, achieving the brand’s vision.