Meiyume’s 2024-2025 ODM Collection
As consumer demands evolve and new beauty trends continue to shape the industry, brands are seeking purposeful innovation that speaks to today’s diverse lifestyles and values. Meiyume’s 2024–2025 ODM Collection brings together six thoughtfully curated ranges, each developed around a key trend driving the future of beauty. From multifunctionality and hormonal care to blue beauty and regenerative formulations, this collection offers brands a springboard for innovation. Each formulation can also be localised to suit regional preferences, enabling tailored product experiences that resonate with your brand’s audience.
1. Regenerative Beauty
The beauty industry’s dependence on sustainable crops and obsession with the next it-ingredient have resulted in unstable supply chains that pose a threat to the environment and soil quality. In response to this growing concern—and the rising demand for clean, high-performance beauty—Meiyume developed the Regenerative Beauty range. Rooted in regenerative farming, this range offers a sustainable solution that not only helps restore ecosystems but also delivers potent, nutrient-rich ingredients, aligning with today’s consumer expectations for both efficacy and environmental responsibility.
2. Life Stage Beauty
All individuals, both males and females, go through significant hormonal changes throughout their lives, impacting skin, hair, and overall well-being. As the beauty market increasingly recognizes the role of hormonal shifts—beyond traditional age or skin-type categorizations—there’s a growing demand for more personalized, hormone-conscious solutions. In response, Meiyume created the Life Stage Beauty range, designed to sync with hormonal rhythms across different life stages. This collection offers targeted products across beauty categories, delivering tailored support for evolving skin and hair needs through every chapter of life.
3. Skintelligent
With a rising number of consumers experiencing skin sensitivity, there’s growing demand for high-performance products that don’t compromise on gentleness. This shift has driven the rise of powerful yet skin-friendly actives and alternatives. In response to this trend, Meiyume developed the Skintelligent range—a collection of smart formulations that deliver visible results while remaining gentle on even the most sensitive skin, meeting the call for efficacy without irritation.
4. VersaBella
With the growing trend of multifunctional beauty, today’s consumers are seeking products that deliver more with less—streamlining routines without compromising on results. In response, Meiyume created the VersaBella range: a minimalist collection designed for effortless beauty. These multifunctional formulas combine color, sun protection, and a natural finishing touch, catering to those who prioritize quick, effective solutions that enhance their natural radiance.
5. VitaTress
With the rise of scalp care and age-defying hair solutions, consumers are increasingly looking for products that address both hair health and visible signs of aging. In response to this shift, Meiyume developed the VitaTress range—a rejuvenating collection designed for those experiencing premature aging and greying hair. Powered by anti-aging technology and enriched with botanical extracts, VitaTress supports scalp vitality and boosts hair volume, all housed in sustainable, stone-inspired packaging that reflects a harmony of nature and innovation.
6. Blue Biotech
With the rise of Blue Beauty—a movement focused on protecting our oceans and promoting sustainable practices—consumers are seeking skincare that not only cares for their skin but also the planet. In response, Meiyume introduced the Blue Biotech range: a high-naturality collection that rejuvenates and protects the skin while reducing environmental impact. Featuring ocean-bound packaging and mindful formulations, this range is designed for eco-conscious Gen Z and millennials who want their beauty choices to make a difference.
At Meiyume, we believe that great beauty solutions start with insight. Backed by a data-driven approach, our 2024–2025 ODM Collection reflects our commitment to staying at the forefront of industry trends—translating consumer behavior, ingredient innovation, and market shifts into actionable, ready-to-launch formulations. Through customisable solutions and trend-aligned product development, we empower beauty brands to innovate with confidence and stay ahead in an ever-evolving industry.