Meiyume Debuts at Packaging Première Milan 2025
A Groundbreaking Showcase of Innovation, Sustainability, and Excellence in Beauty Packaging

March 2025 – We are excited to announce that Meiyume will be exhibiting at Packaging Première Milan 2025 for the first time, from May 13th to 15th, 2025. Join us at stand F33, where we’ll showcase our latest innovations in beauty, as well as wine & spirits packaging, including award-winning and newly launched solutions.
A Stand that Embodies Our Vision
This debut at Packaging Première is a celebration of Meiyume’s vision of creating products that are “sustainably beautiful, and smartly yours.” Our exhibit will demonstrate our unwavering commitment to sustainability and bespoke innovation, offering visitors a glimpse into how we empower brands to reach their full potential.
The display will feature our luxury beauty primary and secondary packaging solutions, alongside premium packaging for wine & spirits. Additionally, we’ll highlight our latest collaborations with valued clients and showcase our insights-driven approach, underpinned by a regionalized network of suppliers.
A Pulse on EU Beauty Trends
Meiyume’s presence at Packaging Première Milan underscores our deep understanding of the European beauty market. The EU beauty industry is set to reach $150.4 billion by 2025, with a projected growth rate of 4% from 2023-2028. In Italy, the beauty market is poised to grow at an annual rate of 2.2% (CAGR 2025-2030).
At our booth, you’ll discover how Meiyume’s packaging solutions align with the top-performing beauty segments, including premium fragrances (+6.8% CAGR), lip products (+6.2% CAGR), skincare (+4.6% CAGR), and eye makeup (+4.5% CAGR). Our curated displays will showcase how we help brands cater to these booming categories and stay ahead of the curve in the evolving European beauty landscape.
Meiyume’s Expertise in the Spotlight
We will highlight Meiyume’s expertise and long-standing success in three core areas at Packaging Première Milan:
Primary Packaging & Wines and Spirits: Mechanists of Innovation
Meiyume excels in overcoming technical challenges and delivering multi-material, innovative packaging solutions. Our booth will feature a selection of packaging that illustrates our commitment to working with both established and emerging beauty brands. Visitors will experience how we guide brands through the entire packaging journey, from concept to shelf.
Beyond beauty, Meiyume brings the same level of expertise to the wine and spirits industry. We offer premium packaging solutions that combine high-quality craftsmanship, innovative materials, and sustainable practices, creating standout packaging that enhances brand identity.
Secondary Packaging: Mentors in Craftsmanship
We provide innovative secondary packaging solutions that elevate brand storytelling and product appeal. From sustainable materials to luxury finishes, our offerings include gift sets, promotional packs, and eco-friendly alternatives. Our secondary packaging is designed to blend functionality with aesthetics, delivering eye-catching solutions that meet both sustainability targets and consumer expectations.
Shaping the Future of Beauty
At Packaging Première Milan, visitors will see how Meiyume is shaping the future of beauty packaging. Through our focus on innovation, sustainability, and collaboration, we push the boundaries of what’s possible in packaging. We are committed to working with iconic beauty brands to bring their visions to life.
We can’t wait to connect with you at stand F33 and discuss how we can collaborate to create innovative, sustainable, and impactful packaging solutions. Let’s make beauty smarter, more sustainable, and endlessly inspiring. See you at Packaging Première Milan!
Event Details:
Date: May 13-15, 2025
Location: Allianz MiCo, Milan – Hall 3 – Entrance Gate 4
Booth: F33
