A New Alliance Is Born in the Beauty World
Meiyume and Intercos Join Forces to Accelerate Growth in Southeast Asia
Suzhou, 28th May 2025 – A new partnership in the beauty industry comes to life with the signing of a strategic agreement between Meiyume, a global specialist in end-to-end solutions across packaging, manufacturing, and turnkey services; and Intercos Group, a global leader in the creation and production of cosmetics.
Starting in 2025, Intercos Group’s Chinese companies will become the official suppliers of bulk and semi-finished products for Meiyume, marking the beginning of a strategic collaboration designed to more effectively meet the needs of beauty brands in Indonesia and other key markets across the Asia-Pacific region.
The partnership is designed for win-win: Meiyume will benefit from Intercos’ innovation and formulation expertise; on the other hand, Intercos will be able to expand its commercial presence, enabling its customer to have access to a reliable manufacturing entity with full halal certification in South East Asian market.
At the heart of the agreement is a shared commitment to long-term value creation, with Intercos becoming the exclusive bulk supplier for Meiyume in the Indonesian market.
“We are proud to strengthen our presence in Asia, particularly in Southeast Asia, through a structured collaboration with a global partner like Meiyume,” said Renato Semerari, CEO of Intercos Group.
“This partnership complements our turnkey service model by integrating Intercos’ best-in-class formulation expertise with Meiyume’s end-to-end deployment across all beauty categories,” said Thierry Rabu, CEO of Meiyume. “It empowers us to deliver world-class innovation, reliability, and agility, enabling our beauty clients to scale with greater speed and success.”
This partnership marks a new chapter for two leading players, united by a shared vision to bring innovation and value to today’s and tomorrow’s beauty brands.