K-Beauty’s Export Boom: Driving Global Trends in the Beauty and Personal Care Market
Meiyume’s Spotlight Trend Report
June 2025 –
The export performance of the South Korean beauty and personal care (BPC) market is experiencing a remarkable surge, driven by its innovative K-beauty trends. Known for its forward-thinking approach, the South Korean beauty industry is fueling global beauty standards and seeing a significant increase in exports to various global regions. As consumers worldwide embrace the ethos of Korean beauty, demand for these innovative products with sustainable and health-oriented focuses is climbing.
K-beauty Exports, at a Glance
- The K-beauty product market in the US is expected to grow at a CAGR of 6.8% from 2025 to 2035, driven by the increasing popularity of Korean skincare products (Future Market Insights Global and Consulting Pvt. Ltd.)
- The European K-beauty market is projected to reach approximately $5.6 billion by 2032, with the UK leading this upward trend through high consumer interest (Future Market Insights Global and Consulting Pvt. Ltd.)
- Skincare is a powerhouse segment, contributing nearly 44.7% to total BPC export value, reflecting its dominance in setting global beauty benchmarks (Mintel, 2024)
- In Q1-Q3 2024, South Korea’s makeup product exports reached $980 million, showing a 27% growth compared to the previous year. Key export markets including China, Japan and the US experienced growth over 10% (Mintel, 2024)
- The bath & body category exports surged to a record of over $10.2 billion in 2024, marking a 20.6% increase year-over-year and showcasing the global allure of K-beauty innovations (Euromonitor, 2024)
Why K-Beauty’s Resurgence Is Captivating Consumers
- Shift Toward Gentle, Preventive, and Personalized Skincare – Consumers are increasingly favouring gentle, skin-friendly solutions prioritise hydration and barrier repair over aggressive treatments. This trend aligns with the rise in personalised skincare regimes that target needs such as ageing and hydration.
- Social Media & K-Culture Influence – The popularity of trends like “glass skin” has expanded internationally, with significant increases in online searches for Korean skincare options.
- Streamlined Routines and Genuine Innovation – Today’s consumers are gravitating towards simplified skincare regimes that deliver efficacy without complexity, reinforcing the appeal of K-beauty products.
What Awaits Inside the Full Report
Discover how K-beauty went from a local trend to a global beauty blueprint. In Meiyume’s full trend report, we unpack its worldwide influence — from redefining beauty ideals to driving innovative product development across continents. It also presents category-specific insights across skin care, colour cosmetics, body care, and hair care — spotlighting the top ingredients, textures, and trends. See how Western brands have embraced and adapted K-beauty concepts to appeal to their own markets.
At Meiyume, we don’t just track the trend — we help you localise it. With our global expertise, rich history, and deep market know-how, we guide brands to craft products with the right influence, tailored to what your consumers truly want.
Meiyume
With expertise in market intelligence, Meiyume leverages our in-house Beauty Intelligence Platform and team of data experts to analyse global trends across the BPC market. We translate these insights into actionable strategies, empowering brands to create solutions that resonate with today’s consumers. K-beauty, for example, continues to have a significant global impact—with trends that influence product development far beyond South Korea. By understanding these movements, Meiyume can assist brands in localising K-beauty-inspired innovations to suit their target markets, ensuring a blend of global relevance and local resonance for long-term success.
Contact us to explore the latest innovations in K-beauty and uncover how Meiyume’s insights can guide your brand in developing and launching products that resonate with your target market—ensuring relevance, impact, and success.