IRIS Aluminium Packaging: Sustainable Solutions Tailored for Masstige Brands
Sustainability Meets Elegance in Accessible Beauty Solutions
November 2024 –
Introducing IRIS, Meiyume’s newest collection of sustainable packaging solutions, designed to meet the evolving needs of today’s beauty brands. This versatile collection is inspired by the Greek goddess, features a range of packaging types, from aluminium jars to droppers and bottles, offering flexibility across various product categories.
As sustainability continues to be the dominant theme in the beauty and personal care industry, more brands strive to reduce their environmental impact. There is a clear shift towards using easily recyclable materials, lowering carbon footprints, and attracting eco-conscious consumers. Beyond recyclable packaging, the demand for refillable packaging options is on the rise, with consumers favoring brands that offer product-refill programs as a way to further minimize waste and embrace a circular economy. This trend reflects the growing expectation for brands to lead the charge in creating lasting, sustainable beauty solutions.
Crafted from eco-friendly, infinitely recyclable aluminium, the IRIS collection uses a lightweight design that optimizes packaging for greater efficiency and reduced shipping volume. With refillable options that further enhance sustainability, each piece in the IRIS line offers a stylish and responsible solution for skincare, color cosmetics, body care, and haircare. Tailored for masstige brands, IRIS balances eco-conscious design with practical functionality, making it easier to embrace sustainability without compromising on quality or aesthetic appeal.
The Inspiration Behind IRIS
The IRIS collection draws inspiration from Iris, the Greek goddess of the rainbow, symbolizing connection and transformation. Just as Iris bridged the gap between Earth and the heavens, this collection bridges the gap between sustainability and everyday beauty. Designed with the modern consumer in mind, IRIS brings eco-conscious packaging into reach without compromising on style or quality.
IRIS Pilot Launch – Jars
The first release of Meiyume’s IRIS collection spotlights a range of sleek, sustainable aluminium jars, designed to offer eco-conscious beauty packaging solutions. This versatile range includes both refillable and non-refillable options, catering to different brand needs while maintaining a focus on sustainability and style.
These aluminium jars are perfect for beauty products across various categories, from skincare to hair care, offering a responsible and elegant packaging choice for modern beauty brands.
Discover the Beauty of IRIS
The IRIS aluminium jars feature a double-wall aluminum cap, providing a sleek and sophisticated aesthetic.
Refillable Jars
Materials
Jar and lid: Aluminium
Inner cup: PP
Gasket: PE (less than 95% of total weight to ensure recyclability)
Size: 50ml
Size: 200ml
Classic Jars
Materials
Jar and lid: Aluminium
Gasket: PE (less than 95% of total weight to ensure recyclability)
Size: 50ml
Size: 70ml
Size: 250ml
The IRIS jar packaging range is the first launch in this collection, with more to come. Stay tuned for upcoming packaging options, including droppers and bottles.
IRIS Jars Environmental Assessment – Powered by SPICE
Meiyume continues to demonstrate a strong commitment to making beauty products greener by joining the Sustainable Packaging Initiative for Cosmetics (SPICE), an initiative co-founded by L’Oréal and Quantis. This initiative aims to promote recycling and environmentally friendly practices in beauty packaging, working alongside with 29 global brands.
The IRIS aluminum jars are designed with sustainability in mind, using lightweight, infinitely recyclable aluminium. By refilling the jars just three times, beauty brands can reduce CO2 emissions by 55%, making these jars a truly impactful and eco-conscious choice.
Meiyume Paving the Way in Sustainability and Innovation
At Meiyume, sustainability and innovation are at the heart of everything we do. Our commitment goes beyond creating beautiful packaging solutions—we strive to lead the industry toward a more eco-conscious future. With the IRIS collection, we continue our mission to develop forward-thinking designs that not only meet the needs of modern beauty brands but also reduce environmental impact.
Meiyume offers a wide range of sustainable stock packaging options and specializes in bespoke designs tailored to meet the unique needs of any brand. With in-house engineers tackling technical challenges and providing sustainable solutions across materials, sustainability is embedded throughout the entire product journey. Our end-to-end approach integrates a complex supply chain with strict compliance and testing standards for both products and suppliers. By embracing sustainable materials and innovative concepts, Meiyume is shaping a more responsible beauty industry while blending sustainability with style and accessibility for a brighter future.
Curious about the IRIS collection or exploring other sustainable packaging solutions? Connect with our team by clicking below to schedule a meeting.