IRIS Aluminium Packaging: Sustainable Solutions Tailored for Masstige Brands

November 2024 – 

Introducing IRIS, Meiyume’s newest collection of sustainable packaging solutions, designed to meet the evolving needs of today’s beauty brands. This versatile collection is inspired by the Greek goddess, features a range of packaging types, from aluminium jars to droppers and bottles, offering flexibility across various product categories.

As sustainability continues to be the dominant theme in the beauty and personal care industry, more brands strive to reduce their environmental impact. There is a clear shift towards using easily recyclable materials, lowering carbon footprints, and attracting eco-conscious consumers. Beyond recyclable packaging, the demand for refillable packaging options is on the rise, with consumers favoring brands that offer product-refill programs as a way to further minimize waste and embrace a circular economy. This trend reflects the growing expectation for brands to lead the charge in creating lasting, sustainable beauty solutions.

Crafted from eco-friendly, infinitely recyclable aluminium, the IRIS collection uses a lightweight design that optimizes packaging for greater efficiency and reduced shipping volume. With refillable options that further enhance sustainability, each piece in the IRIS line offers a stylish and responsible solution for skincare, color cosmetics, body care, and haircare. Tailored for masstige brands, IRIS balances eco-conscious design with practical functionality, making it easier to embrace sustainability without compromising on quality or aesthetic appeal.