Indonesia Market Trends (2024-2025)

Meiyume’s Spotlight Trend Report 

Indonesia trend Feature image

July 2024 – 

Indonesia’s Beauty and Personal care (BPC) industry is experiencing a transformative shift, driven primarily by the tech-savvy Gen Z consumers. These young, innovative individuals are more open to new product ideas, locally-produced offerings, and digital marketing strategies. Key trends influencing this dynamic market include interruptions from C-Beauty, technology-savvy integration, shifting consumer preferences, and strategic development in both online and offline retail. As the industry evolves, understanding these trends is crucial for businesses aiming to capture the attention and loyalty of Indonesia’s discerning beauty consumers.

The Indo Market, at a Glance

  • BPC in Indonesia are currently valued USD$3.2B and is expected to reach USD$5.5B in 2028. The BPC market registered positive growth in both volume and current value terms in 2023 with 2.3% YoY growth, where a healthy growth of 9.3% CAGR is expected between 2023 and 2028.
  • Skincare is the largest category with a $2B current value and is expected to see a growth with a 9.4% CAGR.
  • Suncare is leading the growth of the beauty market with a forecasted growth of  10.6% CAGR.

3 Key Micro Trends to Watch

    • Hybrid Beauty –  This trend merges skincare benefits with makeup and personal care products by incorporating advanced skincare ingredients. This approach not only enhances results but also provides cost-effective solutions, making high-quality skincare more accessible.
    • Local Natural/Organic Ingredients – Reflecting a broader focus on wellness and a rising interest in holistic well-being, there is a significant shift towards using non-toxic, natural ingredients free from harsh chemicals. This highlights a growing demand for products that incorporate natural and organic elements from local heritage sources. 
    • Skinimalism – Emphasizing simplicity in skincare and makeup routines, this trend encourages the use of fewer products, focusing on multifunctionality to achieve maximum benefits with minimal application. This approach aligns with the growing desire for more sustainable and efficient beauty practices, allowing consumers to streamline their routines without compromising results. By embracing skinimalism, consumers can achieve a natural, healthy look with less effort and fewer products.

Meiyume

At Meiyume, we harness data and analyze industry trends to stay at the forefront of the beauty industry. By leveraging advanced analytics and insights, we continually adapt and innovate our product offerings to meet evolving market demands. Contact us at marketing@meiyume.com to learn more about Meiyume’s full capabilities.

To learn more about these trends and how they are shaping the future of the beauty industry, contact us to access the full trend report. Stay tuned for more insights and updates from Meiyume.

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