Future of Self-tan (2023)

Meiyume’s Spotlight Trend Report 

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The UK Self-tan Market, at a Glance

  • UK Self-tan market size grew by +15% in 2022 to £89M, which is forecast to reach £100M by the end of 2023 growing by a further +12%.  

3 Key Micro Trends to Watch

  • Faux Sun – Self-tan meets skincare with safeguarding products that provide a more natural glow combined with UV protection and vitamin-rich ingredients.

  • Colour correction – Violet pigments were first used within the haircare category to neutralise brassy and yellow tones, more recently this has been translated into self-tan product launches.

  • Consumer movement – Could we be witnessing a new shift in tanning trends within Asia, where skin brightening and whitening are seen as key product claims? 


With full turnkey expertise at our Trowbridge, UK, manufacturing facility, we have an innovation pipeline of formulations including skincare, SPF, hair, fragrance and colour cosmetics, paired with sustainable packaging solutions – ready to help inspire your next project.   

At Meiyume, innovation and sustainability are at the core of our global business operations – empowering beauty brands with a world of sustainable solutions. Contact us at marketing@meiyume.com for more information on our end-to-end global product solutions and retail solutions.