Meiyume’s Fragrance Expert Comments
March 2023 –
“In 2023, health-conscious consumers will be looking to fragrance for wellness support, boosted with positive emotional benefits such as relaxation, peace of mind and serenity, helping them to feel uplifted and energized as they navigate the year of the polycrisis.
As a result, the fragrance market is seeing a rise in the use of neuroscience ingredients. We’re seeing more of our partner brands looking to adopt neuroscience techniques into their wellness-targeted fragrance briefs across not just fine fragrance, but skin and body care, too. The best way to achieve this? Request active ingredients backed by science from fragrance houses and perfumers, to support the offer of credible, educational, science-based scent profiles.”