Meiyume’s ‘Elements’ Line Sets Sustainable Beauty Standards with Mono-Material Packaging
Forged in Simplicity, Shaped By Elements
Meiyume’s Latest Collection Combines Beauty with Advanced Sustainability Innovations, Featuring Recyclable and Refillable Packaging Solutions
July 2024 –
Drawing inspiration from the very essence of nature, Meiyume’s ‘Elements’ demonstrates ongoing commitments to sustainable beauty innovations. At the heart of the packaging line are sleek, mono-material designs made from recyclable materials, enhanced by refillable options for beauty, fragrance and personal care products.
This collection not only highlights sustainable beauty efforts but is also crafted to satisfy the market’s increase demands for refillable products. According to Nielsen IQ, the beauty market is witnessing a significant 64% rise in consumer interest for refillable products across makeup, skincare, and personal care categories.
By embracing the opportunity to reuse everyday beauty and personal care essentials, beauty brands can view the ‘Elements’ collection as meeting consumers’ needs. Consumers can diminish their dependence on single-use products and experience cost-saving benefits, sparing them the recurring expense of frequently purchasing brand-new products.
Material Innovation: Beauty Meets Environmental Responsibility
The ‘Elements’ line is created to reflect the nature’s core elements – including earth, wind, fire, and space, with the purpose of this collection to showcase the essential principles of simplicity and sustainability.
This eco-friendly collection features mono-material packaging from PP, HPDE, PET, aluminum, and glass materials, which are all well-known for their recyclability quality by most recycling centers.
‘Elements’ Packaging Range for All:
Each range represents a specific element and color theme, capturing the essential spirit of nature in the following categories:
Colour
Earth’s Embrace: The Soft Lime theme brings a natural vibrancy, embracing environmental responsibility while elevating the aesthetic appeal of your products.
Size: D10.6mm cup
Materials: PET
Size: D18mm cup
Materials: PET
Size: D17.01mm cup
Materials: PET
Size: D12.7mm cup
Materials: Alu, Steel
Size: D6.53mm cup
Materials: PP
Size: D2.5mm cup
Materials: PET
Size: D12.7mm cup
Materials: PP
Size: 22.5×35.5x6mm
Materials: Alu
Size: 59.9 x 59.9mm
Materials: PET
Size: 52.25×39.92mm
Materials: PP
Size: D35.28x4x1mm pan
Materials: PP
Size: 50x 5.5mm
Materials: Tin
Size: 14x33x4.4mm
Materials: Tin
Size: 15×22.6mm
Materials: Alu, Steel, Silicone
Size: D59mm pan
Materials: Alu
Size: D42mm, D30mm
Materials: Alu
Skin
Purity Essence: Centered around a Glacial Blue theme, this range reflects the nature of water with packaging solutions showing off clear, clean, and revitalizing designs, representing pureness and rejuvenation.
Size: 5ml
Materials: PP
Size: 50ml
Materials: PP, PE
Size: 70ml
Materials: Alu, PE
Size: 50ml
Materials: Alu, Silicone
Size: 30ml, 50ml, 100ml
Materials: PP, PE
Body
Whisper of Flexibility: Quiet Quartz embodies the wind’s adaptability, with an elegant and understated appearance. This collection offers versatile packaging solutions for a broad range of products ensuring flexibility to accommodate the shifting demands of the beauty market.
Size: 50ml
Materials: PP
Size: D36mm cup
Materials: PP
Size: 100ml, 150ml, 250 ml
Materials: PP, PE
Hair
Transformative Fire: This range is designed for those who seek to make a statement. The Cranberry Juice captures fire’s dynamic essence with packaging solutions that are transformative and impactful, sparking excitement and passion for your brand.
Size: 200ml
Materials: PP, PE
Size: D50mm
Materials: PP
Size: 50ml
Materials: Alu, PE
Size: D99.7×97.7mm
Materials: Alu, PE
Fragrance
Celestial Wonder: The Midnight Blue collection is inspired by the vast mysteries of space and it’s deep, dark hue mirrors the complexity of fragrances. The packaging solution is limitless in its appeal and application, invoking a sense of endless possibilities, just like the night sky.
Size: 50ml
Materials: Alu
Size: 45x45x17mm
Materials: Alu, Steel
Size: 100ml, 150ml, 250 ml
Materials: PP, PE
Materials: Alu, Steel
Accessories
Eternal Gray: Representing wisdom and the harmony of the elements, this unifying color enhances versatility and style, uniting all the elements in a cohesive vision that prioritizes both design and sustainability.
Size: 22.5×35.5x6mm
Materials: Alu
Size: 21x8x37mm
Materials: 100% PCR Polyester
Meiyume Teams Up With SPICE to Drive the Circular Economy Growth
Meiyume continues to demonstrate a strong commitment to making beauty products greener by joining the Sustainable Packaging Initiative for Cosmetics (SPICE), an initiative co-founded by L’Oréal and Quantis. This initiative aims to promote recycling and environmentally friendly practices in beauty packaging, working alongside with 29 global brands.
The use of lightweight materials, such as aluminum, in Meiyume’s ‘Elements’ line—opting out of traditional Zamak—demonstrates a transformative approach by which beauty brands can achieve more than a 25% improvement in environmental performance. This significant shift not only slashes CO2 emissions, reduces fossil energy use, and diminishes water consumption but also illuminates a path toward a more sustainable, hopeful future for our planet.
Transforming Beauty Brands for the Better with Meiyume
For beauty brands seeking a packaging partner that flawlessly combines sustainable design with current market expectations, Meiyume’s ‘Elements’ line shows the perfect blend of aesthetic appeal and environmental stewardship.
Meiyume sets itself apart as a leading provider, featuring a broad selection of sustainable stock packaging solutions, as well as bespoke designs customized to meet any brand’s specific needs.
Interested in our ‘Elements’ line or exploring other sustainable packaging options? Click below to request a meeting with our team.