Blue Beauty: 
Meiyume’s Innovative Product Line 

“Blue is the closest color to the truth of oneself.” - Steven Tyler

Meiyume Blue Beauty Curation

Embracing Blue Beauty with Meiyume’s “Blue.” Line

August 2023 – 

Meiyume has recently launched an innovative product line named “Blue.” This line is centered around the concept of blue beauty, a distinct category within the realm of clean beauty.  Blue beauty is more than just a skincare trend; it represents a profound commitment to the oceans and its inhabitants. This innovative approach addresses the intricate interplay between the beauty industry, the pervasive issue of plastic waste, and the critical well-being of Earth’s aquatic ecosystems. According to Cosmopolitan, a staggering output of over 100 billion cosmetic packages are produced annually. This staggering volume underscores the industry’s substantial ecological footprint. Enter “Blue beauty”, an international effort to curtail this impact and safeguard the integrity of our oceans, freshwater bodies and  biodiversity. 

Blue. – A Celebration of Inclusivity and Sustainability

Meiyume’s “Blue.” line is a bold stride designed for everyone, regardless of lifestyle, and aims to empower inclusivity while cherishing the planet. “Blue.” integrates simple, recyclable, and reusable materials in its packaging to minimize waste and promote sustainability. Our full packaging range integrates recycled and easy-to-recycle packaging materials such as PP, PET, PE, and Aluminum [This encompasses PCR samples obtained near the ocean, precisely 50 km (31.07 miles) from the coastline. It’s important to note that these samples are not taken directly from the water but may extend beyond its confines]. As previously mentioned in our “Blue-Beauty: The New Frontier of Sustainability” Post,  Meiyume is dedicated to attaining 100% sustainability, ensuring that all our product and retail solutions are either recyclable, eco-friendly, biodegradable, or designed for recovery, by 2025.

Explore Our Blue. Categories

Made from Post Consumer Recycled (PCR) Materials, specifically mono materials. 

Skin

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Bio-based tube product in the Skin category. Size: 100ml Cap & Tube Base Materials: PP, PE Tube Layers Material Options: PE, bamboo, EVOH PE, brown kraft paper, EVOH, PE, brown kraft paper
Bio-based Tube
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Jar product in the Skin category. Size: 50ml,100ml Material: PP
Jar
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Jar product in the Skin category. Size: 50ml, 70ml Material: Aluminum, Triseal
Jar
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Airless Bottle product in the Skin category. Size: 15ml,30ml,50ml Material: PP, PE
Airless Bottle

Size: 100ml
Cap & Tube Base Materials: PP, PE
Tube Layers Material OptionsPE+bamboo+EVOH, PE+brown kraft paper+EVOH, or PE+brown kraft paper

Size: 50ml,100ml Material: PP

Size: 50ml, 70ml Material: Aluminum, Triseal

Size: 15ml,30ml,50ml Material: PP, PE

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Brush & Spatula Tube product in the Skin category. Size: 100ml Material: PP, PE, PBT, Silicon
Brush & Spatula Tube
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Refillable Ecoskin product in the Skin category. Size: 30ml Material: PET, Pump
Refillable Ecoskin
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Mist Tube product in the Skin category. Size: 50 ml Material: PP
Mist Tube
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Roll-on product in the Skin category. Size: 18ml Material: PP, stainless steel
Roll-on

 Size: 100ml       

Material: PP, PE, PBT, Silicon

Size: 30ml 

Material: PET, Pump

Size: 50 ml    

Material: PP

Size: 18ml      

Material: PP, stainless steel

Body

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Jar product in the Body category. Size: 30ml, 70ml, 100ml, 150ml, 250ml ​ Material: Aluminium, PE
Jar
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring tube Flip to Cap product in the Body category. Size: 30ml, 80ml, 220ml ​ Material: PP
Tube Flip to Cap
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Refillable Roll-On Deodorant product in the Body category. Size:50ml, 75ml ​ Material: PP
Refillable Roll-On Deodorant

Size: 30ml, 70ml, 100ml, 150ml, 250ml              

Material: Aluminium, PE

Size: 30ml, 80ml, 220ml     

Material: PP

Size:50ml, 75ml                     

Material: PP

Color

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Compact,Pan product in the Color category. Size: D26.6mm, D36.5mm, D42.6mm​ Material: PET, stainless steel
Compact, Pan
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Stick, Cup product in the Color category. Size:D8mm, D12.7mm​ Material: PP
Stick, Cup
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Compact,Pan product in the Color category. Size: D26.5mm, D36.6mm, D42.5mm Material: PET, stainless steel
Compact, Pan
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Stick, Cup product in the Color category. Size: 3ml,6ml,10ml D17.7,D17.8,D18mm Material: PP
Stick, Cup

Size: D26.6mm, D36.5mm, D42.6mm  

Material: PET, stainless steel

 Size:D8mm, D12.7mm​   Material: PP

Size: D26.5mm, D36.6mm, D42.5mm 

Material: PET, stainless steel

Size: 3ml,6ml,10ml           D17.7,D17.8,D18mm  Material: PP

Hair

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Tube Comb Applicator product in the hair category. Size:30ml, 50ml 100ml, 300ml​ Material: PP, PE
Jar
Meiyume's new sustainable packaging blue beauty product line "Blue." - Featuring Tube Comb Applicator product in the hair categorySize:100ml​ Material: PP, PE
Tube Comb Applicator
Meiyume's new sustainable packaging blue beauty product line "Blue." - Featuring Bottle product in the hair category Size: 300ml​ Material: PP, PE
Bottle
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring airless product in the hair category .Size: 50ml, 100ml, 150ml Material: PP, PE, stainless steel
Airless
Meiyume's new innovative and sustainable blue beauty product line "Blue." - Featuring dropper in the hair category Size: 30ml​ Material: PP, PE
Dropper

Size:30ml, 50ml 100ml, 300mlMaterial: PP, PE

Size:100ml

Material: PP, PE

Size: 300ml​ Material: PP, PE

Size: 50ml, 100ml, 150ml       
Material: PP, PE, stainless steel 

Size: 30ml

Material: PP, PE

Accessories

Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Bag product in the accessories category.Size: 210x148x65 Material: RPET Nylon, RPVB, TPU coating
Bag
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Massager product in the accessories category. Size: 63.92×31.1×5.87​ Material: Aluminium
Massager
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Scrunchie product in the accessories category. Material: RPET velvet
Scrunchie
Meiyume's new sustainable stock packaging blue beauty product line "Blue." - Featuring Comb product in the accessories category. Size: 245×54​ Material: FCS wood
Comb

Size: 210x148x65 

Material: RPET Nylon, RPVB, TPU coating

Size: 63.92×31.1×5.87​ Material: Aluminium

Material: RPET velvet

Size: 245×54        

Material: FCS wood

How does PP, PET, PE, & Aluminum Contribute to Blue Beauty?

PP, PET, PE, and aluminum are materials that contribute to blue beauty by offering sustainable packaging solutions that minimize waste and promote recyclability. These materials have specific properties that make them suitable for use while also being environmentally friendly.  

PP and PE are both types of plastics that are lightweight, durable, and resistant to moisture and chemicals. They are also recyclable, which means that they can be reprocessed into new products, reducing the amount of plastic waste that ends up in landfills and oceans.  

PET is also used in the beauty industry due to its clarity, strength, and recyclability. Aluminum, on the other hand, is a metal that is highly recyclable and can be reused indefinitely without losing its quality. It is lightweight, corrosion-resistant, and provides an excellent barrier against light, moisture, and oxygen, making it suitable for packaging beauty products. Aluminum packaging is also considered more environmentally friendly than plastic packaging when considering the entire lifecycle of the materials. 

Treasures of the Sea: ActiveSea Sea’llullan Gel Lotion

One of the standout products in the “Blue.” line is the ActiveSea Sea’llullan Gel Lotion, which harnesses the power of marine actives to boost skin cellular capacities and provide deep antioxidant defenses. Key ingredients include AcquaSeal Algae, ACB Wakame Bioferment Adv, ACB Sea Silt Bioferment G, BiEau® Actif Green Algae, and SpiraColl®. These ingredients work together to provide hydration, anti-inflammatory properties, cellular metabolism, antioxidant benefits, and collagen synthesis.

Meiyume Blue. Product line - Refillable Roll-On Deodorant. SPICE Assessment -By refilling 3 times you save more than 34% in reduction of CO2 Emissions, Reduction of fossil energy, and reduction of water consumption
Refillable Ecoskin
Meiyume Blue. Product line - Refillable Roll-On Deodorant. SPICE Assessment -By refilling 3 times you save more than 32% in reduction of CO2 Emissions, Reduction of fossil energy, and reduction of water consumption
Refillable Roll-On Deodorant

SPICE: Driving the Circular Economy

Meiyume has joined the Sustainable Packaging Initiative for Cosmetics (SPICE), co-founded by L’Oréal and Quantis, to drive the circular economy and establish practices that have a real-world impact on the environment. SPICE brings together 29 global cosmetics brands and organizations to develop and publish business-oriented methodologies and data to improve the environmental performance of the entire packaging value chain. By refilling the “Blue.” line’s packaging three times, consumers can save more than 32% on three environmental claims: reduction of CO2 emissions, reduction of fossil energy, and reduction of water consumption.

Dive Deep into Blue Beauty

If your beauty brand is keen on immersing itself in the advantages of blue beauty,  do not miss the opportunity to explore our “Blue.” collection. Discover a range of product packagings that are aesthetically designed with integrity to our planet. Join the blue beauty movement today and start enjoying the benefits of sustainable beauty products.

Additionally, Meiyume offers a selection of other stock sustainable packaging options, and beautiful bespoke solutions based on custom-design briefs for any brand.

Meiyume is your gateway to transformative beauty solutions, offering sustainable and innovative solutions designed for any brand across colour cosmetics, haircare, skincare, personal care, oral care, fragrance, wipes, mum and baby, and body care.