Blue Beauty:
Meiyume’s Innovative Product Line
“Blue is the closest color to the truth of oneself.” - Steven Tyler
Embracing Blue Beauty with Meiyume’s “Blue.” Line
August 2023 –
Meiyume has recently launched an innovative product line named “Blue.” This line is centered around the concept of blue beauty, a distinct category within the realm of clean beauty. Blue beauty is more than just a skincare trend; it represents a profound commitment to the oceans and its inhabitants. This innovative approach addresses the intricate interplay between the beauty industry, the pervasive issue of plastic waste, and the critical well-being of Earth’s aquatic ecosystems. According to Cosmopolitan, a staggering output of over 100 billion cosmetic packages are produced annually. This staggering volume underscores the industry’s substantial ecological footprint. Enter “Blue beauty”, an international effort to curtail this impact and safeguard the integrity of our oceans, freshwater bodies and biodiversity.
Blue. – A Celebration of Inclusivity and Sustainability
Meiyume’s “Blue.” line is a bold stride designed for everyone, regardless of lifestyle, and aims to empower inclusivity while cherishing the planet. “Blue.” integrates simple, recyclable, and reusable materials such as PP, PET, PE, and aluminum in its packaging to minimize waste and promote sustainability. As previously mentioned in our “Blue-Beauty: The New Frontier of Sustainability” Post, by 2025, 100% of Meiyume’s product and retail solutions will be recyclable, eco-friendly, biodegradable, or intended for recovery.
Explore Our “Blue.” Categories
Skin
Size: 100ml
Cap & Tube Base Materials: PP, PE
Tube Layers Material Options: PE+bamboo+EVOH, PE+brown kraft paper+EVOH, or PE+brown kraft paper
Size: 50ml,100ml Material: PP
Size: 50ml, 70ml Material: Aluminum, Triseal
Size: 15ml,30ml,50ml Material: PP, PE
Size: 100ml Material: PP, PE, PBT, Silicon
Size: 30ml Material: PET, Pump
Size: 50 ml Material: PP
Size: 18ml Material: PP, stainless steel
Body
Size: 30ml, 70ml, 100ml, 150ml, 250ml Material: Aluminium, PE
Size: 30ml, 80ml, 220ml Material: PP
Size:50ml, 75ml Material: PP
Color
Size: D26.6mm, D36.5mm, D42.6mm Material: PET, stainless steel
Size:D8mm, D12.7mm Material: PP
Size: D26.5mm, D36.6mm, D42.5mm Material: PET, stainless steel
Size: 3ml,6ml,10ml D17.7,D17.8,D18mm Material: PP
Hair
Size:30ml, 50ml 100ml, 300ml Material: PP, PE
Size:100mlMaterial: PP, PE
Size: 300ml Material: PP, PE
Size: 50ml, 100ml, 150ml Material: PP, PE, stainless steel
Size: 30mlMaterial: PP, PE
Accessories
Size: 210x148x65 Material: RPET Nylon, RPVB, TPU coating
Size: 63.92×31.1×5.87 Material: Aluminium
Material: RPET velvet
Size: 245×54 Material: FCS wood
How does PP, PET, PE, & Aluminum Contribute to Blue Beauty?
PP, PET, PE, and aluminum are materials that contribute to blue beauty by offering sustainable packaging solutions that minimize waste and promote recyclability. These materials have specific properties that make them suitable for use while also being environmentally friendly.
PP and PE are both types of plastics that are lightweight, durable, and resistant to moisture and chemicals. They are also recyclable, which means that they can be reprocessed into new products, reducing the amount of plastic waste that ends up in landfills and oceans.
PET is also used in the beauty industry due to its clarity, strength, and recyclability. Aluminum, on the other hand, is a metal that is highly recyclable and can be reused indefinitely without losing its quality. It is lightweight, corrosion-resistant, and provides an excellent barrier against light, moisture, and oxygen, making it suitable for packaging beauty products. Aluminum packaging is also considered more environmentally friendly than plastic packaging when considering the entire lifecycle of the materials.
Treasures of the Sea: ActiveSea Sea’llullan Gel Lotion
One of the standout products in the “Blue.” line is the ActiveSea Sea’llullan Gel Lotion, which harnesses the power of marine actives to boost skin cellular capacities and provide deep antioxidant defenses. Key ingredients include AcquaSeal Algae, ACB Wakame Bioferment Adv, ACB Sea Silt Bioferment G, BiEau® Actif Green Algae, and SpiraColl®. These ingredients work together to provide hydration, anti-inflammatory properties, cellular metabolism, antioxidant benefits, and collagen synthesis.
SPICE: Driving the Circular Economy
Meiyume has joined the Sustainable Packaging Initiative for Cosmetics (SPICE), co-founded by L’Oréal and Quantis, to drive the circular economy and establish practices that have a real-world impact on the environment. SPICE brings together 29 global cosmetics brands and organizations to develop and publish business-oriented methodologies and data to improve the environmental performance of the entire packaging value chain. By refilling the “Blue.” line’s packaging three times, consumers can save more than 32% on three environmental claims: reduction of CO2 emissions, reduction of fossil energy, and reduction of water consumption.
Dive Deep into Blue Beauty
If your beauty brand is keen on immersing itself in the advantages of blue beauty, do not miss the opportunity to explore our “Blue.” collection. Discover a range of product packagings that are aesthetically designed with integrity to our planet. Join the blue beauty movement today and start enjoying the benefits of sustainable beauty products.
Additionally, Meiyume offers a selection of other stock sustainable packaging options, and beautiful bespoke solutions based on custom-design briefs for any brand.
Meiyume is your gateway to transformative beauty solutions, offering sustainable and innovative solutions designed for any brand across colour cosmetics, haircare, skincare, personal care, oral care, fragrance, wipes, mum and baby, and body care.