Mist Mei: Meiyume’s Latest Curated Stock Packaging Collection for the Mist Category
Inspired by the rituals we carry with us — where smart, sustainable design meets a sensory moment.
July 2026
Meiyume proudly presents Mist Mei, a curated, trend-driven packaging innovation collection for the fast-evolving body and hair mist category.
We all miss something: a flicker of confidence, a quiet touch, a warm memory turned into something you can hold: a portable, sensory ritual you can carry, reach for and reapply wherever the day takes you.
Inspired by insights from our proprietary Beauty Intelligence Platform (BIP), Mist Mei offers a comprehensive approach to the mist category, combining innovative packaging with the option of in-house “skinification” formulations. Each format is crafted to enhance the mist experience while giving brands the flexibility to meet diverse consumer needs, available as a ready-to-go solution or customisable to your brand and mist needs, all aligned with the latest trends.
The name says it too. Mist is the atmospheric cloud, the “protective aura” we use to reclaim a little personal space. Mei echoes both the Chinese word for beauty (美) in Meiyume and the phonetic “me”, signifying a return to the self. Together, Mist Mei is a sensory ritual designed to bridge the gap between who you are and the feelings you miss.
Reading the Air: Trends Powering the Future of Mist
The body mist category is undergoing a structural shift, maturing from a light, affordable scent into a sophisticated, multifunctional segment that blurs the lines between skincare, haircare and fragrance. Premium body mists are now the category’s growth engine, forecast at double-digit annual growth through 2029 (Source: Euromonitor), with around 40% of UK consumers now reaching for a body mist as part of their everyday routine. Recent industry analysis highlights the growing popularity of hair and body mists, alongside trends such as scent layering and fragrance personalisation, as consumers increasingly incorporate fragrance into their daily self-expression rituals. As consumer expectations continue to evolve, these behavioural shifts are driving three key packaging trends that define the Mist Mei collection.
1) Portability and on-the-go reapplication
Reapplication is the behaviour that defines the modern mist, fuelling demand for travel-size and mini formats that move with the consumer. This mirrors broader fragrance trends, with body mists and sprays continuing to gain momentum as consumers seek portable, layerable formats that fit seamlessly into everyday life. This insight shapes our Portable Formats sub-range — compact, accessorised packs built to clip, snap and travel.
2) Ergonomics and ease of use
At home, the priority shifts to comfort and intuitive use. Bottles shaped to the hand and engineered for stable, effortless application turn a daily habit into a pleasure. This focus on intuitive design aligns with wider industry conversations around packaging that enhances consumer experience and product interaction. This thinking underpins our Daily Essentials sub-range — full-size, ergonomic packs made for everyday rituals
3) Sustainability and PPWR-readiness
Sustainability is now a baseline expectation. Sustainability and responsible material innovation remain central themes across the beauty packaging industry, with growing emphasis on recyclable materials, circular design and reduced environmental impact. Every Mist Mei format is built with 30% PCR content and designed with the EU’s Packaging and Packaging Waste Regulation (PPWR) in mind, using recyclable PP and PET, separable pump systems and certified recycled resins. Where possible, decoration is minimised, with innovations such as bi-injection moulded gradients replacing outer sprays to preserve recyclability and support cleaner material streams.
Designed Around You: Curated Mist Solutions
Mist Mei is a showcase of Meiyume’s full-service capabilities, designed and developed entirely in-house. As the company behind the beauty industry, our packaging team curated the collection around a single question: how do people actually use mists today? The answer is a flexible toolkit of seven formats, organised into two clearly defined sub-ranges, each built for a different moment. Every format is offered as a ready-to-go stock solution and is fully customisable — finishes, colours and specifications can all be tailored to your brand’s identity and regional requirements.
Portable Formats
Compact, travel-friendly formats built for reapplication anywhere, designed to clip, snap and tuck into daily life so your scent is always within reach.
1. Hook Mei – 30ml
“Hanging right by your side.”
Your aura, on the move. Hook Mei is the companion for the transition between home and the world. A silicone collar secures it to your bag, keeping your protective cloud accessible at a moment’s notice.
2. Snap Mei – 20ml
“Modern grounding.”
A flat, sleek silhouette, featuring 100% post-consumer recycled rare earth magnets, to snap to the back of your phone. In a world of digital noise, Snap Mei integrates your sensory ritual with the device you carry most.
3. Hold Mei – 40ml
“A tactile reminder to stay present.”
Sculpted to nestle into the curve of your palm like a weathered river stone, Hold Mei is a portable sanctuary.
Daily Essentials
Full-size formats shaped for comfort and intuitive everyday use, designed to live on the shelf and become part of a daily ritual.
3. Hug Mei – 110ml
“Embrace for the senses.”
Featuring a molded gradient color to ease recyclability, with its gentle, ergonomic curve, Hug Mei mimics the natural contour of your hand — a soft reminder to hold space for yourself, turning the act of misting into a moment of self-affection.
3. Fit Mei – 250ml
“Rightful place.”
The range’s full-size mist, with a clean, continuous silhouette where form meets function in a single, uninterrupted line.
3. Level Mei – 80ml
“Strength in simplicity.”
A stable, architectural silhouette with a grounded, considered presence — calm and confident in any line-up.
3. Turn Mei – 100ml
“Freedom in every direction.”
Engineered with a 360-degree pump, Turn Mei sprays at any angle so your mist reaches the places you can’t see — whether misting over your shoulder or reaching down to ground your steps.
Your Mist, Your Way
With Mist Mei, Meiyume introduces a thoughtfully curated range of mist packaging built for one of beauty’s fastest-evolving categories. Inspired by insights from our BIP and brought to life through our three manufacturing facilities across the UK, Indonesia and Thailand, together with our global sourcing network spanning North America, Asia and Europe, we work as your global beauty partner, supporting brands all the way from concept to shelf. Beyond packaging, our in-house formulation team can pair every Mist Mei format with bespoke “skinification” hair and body mist formulas, delivering a true turnkey solution from pack to product.
Whether you need a ready-to-go stock solution or something built bespoke to your brand, every Mist Mei format can be adapted to your vision. The full collection is available as a complete presentation on request.
Reach out to marketing@meiyume.com and let’s develop it together.