Meiyume’s 2025-2026 Turnkey Collection
Meiyume’s 2025–2026 Turnkey Collection present a forward-looking portfolio of six distinct ranges, each inspired by key beauty trends shaping today’s consumers—from longevity and emotional wellbeing to the rise of social beauty culture. Spanning categories from skincare and haircare to mum & baby care, each range is thoughtfully developed to address evolving needs while capturing emerging market opportunities. Powered by our Beauty Intelligence Platform and brought to life through our in-house formulation expertise, these collections are designed to help brands innovate with speed, relevance, and confidence. Each formulation can also be localised to suit regional preferences, enabling tailored product experiences that resonate with your audience.
1. Longevity
As the focus shifts from anti-ageing to long-term skin health, we introduce our Longevity collections — two versions developed to target the different market needs in APAC and the UK. Both ranges are built around the 12 Hallmarks of Ageing, delivering advanced, science-led solutions that support skin resilience at a cellular level.
These collections reflect the rise of Longevity Beauty, a trend redefining ageing through prevention, optimisation, and sustained skin function. With 1.4 billion people projected to be aged 60+ by 2030, demand for solutions that go beyond surface-level results is accelerating—placing longevity at the forefront of beauty innovation.
2. Skin Therapy
In response to the growing demand for emotionally driven beauty experiences, we developed Skin Therapy — a sensorial collection of face masks that elevates self-care. Powered by mood-enhancing fragrances, combined with innovative textures and targeted actives, it connects emotional wellbeing with visible skin vitality.
Skin Therapy reflects the rise of Neuro Beauty, a trend transforming traditional skincare into multi-sensorial experiences that engage both mind and body. With 70% of consumers willing to pay more for mood-boosting products, the connection between emotional wellbeing and beauty choices is stronger than ever.
3. Element:All
As the need for beauty solutions that respond to environmental stressors grows, we introduce Element: All — our Climate Active Collection. Designed with adaptive protection technology, it transforms essential climate defence into elevated daily rituals for skin, body, and hair, tailored for climate-conscious consumers with active lifestyles.
Element: All aligns with the rise of Climate Active Beauty, a trend driven by increasing awareness of how environmental factors impact skin and hair health. With unpredictable weather patterns and the rise of athleisure lifestyles, beauty must now defend, hydrate, and adapt in real time. Environmental protection conversations are up 178% year-on-year, reflecting a growing shift towards climate-adaptive behaviours.
4. Skinfluence
In a landscape shaped by social media and instant gratification, we introduce Skinfluence — a high-impact skincare, lip, and haircare collection inspired by the energy of social beauty culture. Engineered for dramatic transformations, it delivers visible results that resonate with the Social Media Generations, where every application is designed to be content-worthy.
Skinfluence reflects the rise of Skinfluential, a trend reshaping beauty discovery through visually driven, performance-led content. With social commerce compressing the purchase journey into seconds, products must be both effective and instantly striking on screen. In fact, 39% of social media users have purchased a beauty product after seeing it on social platforms, highlighting the power of content-led discovery.
5. NovaTouch
Designed for the modern mother, NovaTouch reimagines maternal self-care through intuitive, user-centric packaging. Supporting the next generation of targeted, high-performance solutions—particularly with actives like Immortelle Oil and Magnesium Complex—it enhances both functionality and user experience.
Aligned with the dominance of natural and clean beauty, NovaTouch complements formulations built on botanical ingredients, while its precision design ensures compatibility with science-backed, clinically validated products for pregnancy and breastfeeding safety. By combining ergonomic functionality with sustainable materials, it transforms daily routines into seamless moments of comfort, confidence, and care.
6. BloomTots
Thoughtfully designed for the little ones, BloomTots is an innovative collection that supports the development of baby skin through gentle, science-backed formulations. Powered by Biotics and Ectoin, it helps support the microbiome, provide gentle care, and support barrier function—essential for delicate, developing skin.
BloomTots delivers gentle cleansing, long-lasting moisturisation, and soothing comfort for sensitive or eczema-prone skin. Paired with ergonomic, parent-friendly formats, it ensures a nurturing experience for both child and caregiver—every step of the way.
At Meiyume, we believe that great beauty solutions start with insight. Backed by a data-driven approach, our 2025–2026 turnkey Collection reflects our commitment to staying at the forefront of industry trends—translating consumer behaviour, ingredient innovation, and market shifts into actionable formulations that are ready to launch or customise. Through trend-aligned product development, we empower beauty brands to innovate with confidence and stay ahead in an ever-evolving industry.