Meiyume in 2025: Scaling Beauty Innovation with Global Brands across the Supply Chain
A Year Shaped by Innovation, Creativity and Collaboration Across Turnkey, Primary and Secondary Packaging
December 2025 –
As we look back on 2025, innovation and collaboration continued to shape Meiyume’s journey. Powered by insights from Meiyume’s Beauty Intelligence Platform, we worked closely with over 110 brands this year across markets to bring insight-led ideas to life—spanning primary packaging, secondary packaging and turnkey solutions. These projects reflect our strengths in combining data-driven thinking, creative execution and technical expertise, while remaining committed to more sustainable outcomes.
From customer launches to Meiyume-led innovations, and from award-winning achievements to key industry events around the world, 2025 marked a year of progress and shared achievement. Together, these efforts highlight how our partnerships and capabilities continue to support brands in navigating an evolving beauty landscape.
You’ve Likely Seen the Results of Our Collaborations—On Shelves Worldwide
Turnkey
Meiyume’s turnkey expertise spans both ODM and OEM capabilities, underpinned by strong market insights—such as emerging consumer behaviours, trending ingredients and evolving textures—enabling brands to translate demand into relevant, market-ready products.
Supported by regulatory and compliance expertise, we strengthen our ability to empower brands to navigate diverse market requirements with confidence. With in-house laboratories across different regions of the world, Meiyume is able to localise formulations to suit varying regional preferences, climates and market needs.
Meiyume has worked closely with trusted, established beauty brands to support ongoing product development pipelines. In parallel, we have collaborated with a wide range of indie brands, supporting their transition from early-stage concepts to scalable, market-ready products.
Drawing on this experience, we operate much like an indie incubator — providing end-to-end support across development, sourcing, and manufacturing — enabling brands to launch with clarity and scale with confidence as they enter new markets.
Customer Launches
Meiyume Innovations
Primary Packaging
Meiyume’s primary packaging expertise is driven by innovative design and thoughtful engineering, where form, function and sustainability are considered together. From structural development and material selection to multi-material constructions, each solution is designed to balance visual impact, performance and responsible design.
Sustainability is thoughtfully integrated through material innovation, lightweighting and responsible design choices. Meiyume’s primary packaging expertise spans a full spectrum of solutions, from bespoke premium packaging to ready-to-go options that support different brand needs.
Customer Launches
Meiyume Innovations
Secondary Packaging/ Gift with Purchase
Meiyume’s secondary packaging and GWP expertise is driven by creativity informed by insight. By understanding market trends—ranging from consumer behaviours to the influence of fashion and lifestyle movements on beauty gift-with-purchase concepts—we help brands create packaging and gifts that feel timely, relevant and desirable.
Supported by an extensive and agile global supplier network, Meiyume is able to translate ideas into flexible, well-executed solutions, enabling brands to respond quickly to market opportunities while maintaining quality and design integrity.
Customer Launches
Meiyume Innovations
Global Events: Bringing Innovation to Industry Stages
Throughout the year, Meiyume connected with partners, customers and industry peers across key global events. We are grateful to everyone who visited, engaged with our and joined us through exhibitions and speaking engagements, where we unveiled new innovations and partnerships together. Each event served as a platform to share ideas, strengthen relationships and collectively shape the next chapter of beauty innovation.
Seeding Innovation for 2026 and beyond
We are grateful to all our trusted clients who collaborated with us throughout the year. Each partnership is a testament to how, together, we are pushing the boundaries of beauty, elevating one another and seeding innovation and creativity through our shared ambition.
As we look ahead, we are excited to continue collaborating with brands across markets, and to connect with even more partners through our global events and sales meetings—shaping what’s next for beauty, together.
Whether it’s a quick email, a message, or a chat at one of our events, Meiyume is here to help start your brand’s journey of endless beauty possibilities.
