Meiyume UK’s 2025 Pipeline Collection Revealed: Pioneering Beauty Innovation for the Future
Harnessing science, creativity and consumer insight to deliver full turnkey solutions across skincare, haircare, bodycare and suncare
September 2025 –
Meiyume proudly announces the launch of its UK 2025 Pipeline Collection, making its highly anticipated debut at Cosmopack Asia this November. This new collection embodies innovation, creativity, and expertise, reflecting Meiyume’s commitment to delivering cutting-edge solutions for beauty brands worldwide.
The timing of this launch comes as the beauty industry experiences remarkable growth. In 2025, the global beauty and personal care market is valued at $610.4 billion, with a forecast CAGR of 2.1% from 2025-2029. The UK and EU market stands as a cornerstone within this landscape, valued at $153.4 billion, with a forecasted CAGR of 4% and 3.74% respectively, from 2025-2029. These robust figures not only highlight the industry’s global expansion but also underscore the critical role of the UK and EU in shaping the future of beauty.
Shaping the Beauty Landscape in 2025
With our expertise in analysing consumer behaviour and forecasting shifts through our Beauty Intelligence Platform and a dedicated team of data experts, we continuously uncover the forces redefining beauty. In doing so, we identified the key trends shaping 2025 — Longevity, Neuro Beauty, Climate Active, and Skinfluential — which inspired the creation of the ranges Cellular Revival, Skin Therapy, Element: All, and Skinfluence. Together, this collection embodies not only the future of beauty but also Meiyume’s commitment to transforming emerging trends into innovative, consumer-ready solutions.
1. Cellular Revival
“Pro‑ageing, not anti‑ageing — supporting your skin’s peak performance at any age.”
Longevity is a trend that marks a fundamental shift from traditional ‘anti-ageing’ to ‘slow ageing’ and skin longevity. Rather than simply masking visible signs of ageing, this transformative approach focuses on enabling skin to function optimally at a cellular level for longer. With 1.4 billion people projected to be aged 60+ by 2030, demand for longevity-led solutions is accelerating.
In response, we developed Cellular Revival — a breakthrough skincare range that applies the science of the 12 Hallmarks of Ageing. By targeting multiple hallmarks simultaneously, it moves beauty beyond cosmetic quick fixes to functional solutions that actively build skin resilience for the future.
2. Skin Therapy
“The powerful connection between emotional wellbeing and skin health.”
Neuro Beauty is a trend that is disrupting traditional skincare by creating multi-sensorial experiences that engage both mind and body. Through textures, mood-enhancing scents, and targeted actives, it transforms daily routines into therapeutic rituals. With 70% of consumers willing to pay more for mood-boosting products, the link between emotional wellbeing and beauty choices is stronger than ever.
In response, we developed Skin Therapy — a sensorial collection of face masks that elevates self-care. Powered by mood-enhancing fragrances, combined with innovative sensorial textures and actives, it connects emotional wellbeing with visible skin vitality.
3. Element: All
“Versatile protection that adapts to changing conditions and active lifestyles.”
Climate Active Beauty is a trend that emerges as consumers increasingly recognise how environmental factors impact skin and hair health. With unpredictable weather patterns and the rise of athleisure lifestyles, beauty must now defend, hydrate, and adapt to conditions in real time. Environmental protection conversations are up 178% year-on-year, reflecting a surge in climate-adaptive behaviors.
In response, we created Element: All — our Climate Active Collection. Featuring adaptive protection technology, it transforms essential climate defense into desirable daily rituals for skin, body, and hair. Developed for climate-conscious consumers who demand beauty solutions that adapt as dynamically as their active lifestyles.
4. Skinfluence
“Where Beauty Meets Social Currency: Viral‑Ready Products in a Swipe‑to‑Buy World.”
Skinfluential is a trend that has transformed beauty discovery, creating a culture where products must deliver instant performance and look dramatic on screen. With social commerce collapsing the purchase journey into seconds, beauty now needs to be as visually striking as it is effective. In fact, 39% of social media users have purchased a beauty product after seeing it on social platforms, underscoring the power of content-led discovery.
To capture this opportunity, we designed Skinfluence — a high-impact skincare, lip, and haircare collection inspired by the explosive energy of social beauty culture. Engineered for dramatic transformations, it delivers visible results that resonate with the Social Media Generations. This is beauty hacking at its finest — where every application is content-worthy, and authentic performance meets viral-ready results.
Why Meiyume: Full Turnkey Innovation
From concept to commerce, we deliver trend & consumer insight; R&D and formulation; claims, stability and compatibility testing; regulatory and compliance; manufacturing at scale; sustainable and prestige packaging; and brand & creative design. Whether your brand needs ready‑to‑market concepts or custom developments, we partner to build pipelines that launch with impact and resonate with consumers.
Through this collection, Meiyume reinforces its position as a leader in beauty innovation. By leveraging insights from our Beauty Intelligence Platform, alongside our scientific expertise, design excellence, and end-to-end delivery, we equip our partners with the tools to anticipate consumer needs, accelerate development, and create beauty experiences that inspire and excite across every category.
To learn how Meiyume can seed new possibilities for your beauty brand’s product offerings, reach out to us at marketing@meiyume.com or book a session with us at Cosmopack Asia to explore this exciting new collection firsthand.