Global Skincare Trends 2025/26: Shaping the Future of Beauty
Meiyume’s Spotlight Trend Report
September 2025 –
The global skincare market is undergoing dynamic transformation, driven by evolving consumer needs, innovative formulations, and heightened awareness of health and sustainability. Our 2025/26 Global Skincare Trends Report reveals key shifts shaping the skincare landscape worldwide, uncovering growth opportunities and emerging consumer behaviours across regions and demographics.
Global Skincare Market, at a Glance
- The global skincare market has surged to $162.5 billion in value and is forecasted to surpass $200 billion by 2030, with a robust compound annual growth rate (CAGR) of 5.1%. (Euromonitor, 2025)
- Asia Pacific (APAC) leads in both growth and innovation, driving key categories including acne care, cleansers, and moisturisers. Markets like South Korea, Japan, China, Indonesia, and Thailand are at the forefront, fueled by rapid digital adoption and increasing skincare sophistication.
- The US and UK continue to set global standards with a focus on clinical efficacy, ingredient transparency, and sustainability in beauty.
- Emerging product segments such as lip care, toners, and face masks show rapid growth, reflecting evolving consumer preferences and lifestyle trends.
Key Skincare Trends to Watch
- Barrier Protection & Sensitive Skin: Consumers worldwide prioritise gentle, microbiome-friendly formulas that restore and protect the skin barrier against environmental aggressors.
- Collagen Banking & Preventative Care: Preventative skincare with science-backed collagen preservation is gaining traction across generations, reflecting a move toward early intervention and long-term skin health.
- Neuro Beauty & Multi-Sensory Experiences: Skincare is evolving into a sensory and emotional experience, with products designed to delight through playful textures, calming ingredients, and neurocosmetic innovations that support mental wellbeing.
What Awaits Inside the Full Report
Discover how skincare is transitioning from local practices to global trends. In Meiyume’s full trend report, we unpack the worldwide dynamics shaping the skincare industry—from redefining beauty standards to inspiring product innovation across regions. The report delivers in-depth insights into key ingredients, textures, and emerging trends, highlighting how different markets interpret and embrace global skincare shifts.
Meiyume
At Meiyume, we do more than identify trends: we translate data into actionable insights. Leveraging our Beauty Intelligence Platform and a dedicated team of experts, we assist brands in localising global trends into tailored product innovations that resonate deeply with target consumers. From advanced ingredient technologies to packaging design and an extensive global supply network, Meiyume’s expertise empowers brands to lead confidently in the rapidly evolving skincare market.
Discover how Meiyume’s deep industry knowledge and cutting-edge insights can help your brand thrive in the dynamic skincare landscape. Contact us to learn more about the 2025/26 Global Skincare Trends Report and how we can partner with you to create impactful, future-ready skincare solutions.