Fragrance Trend Insights Case Study – Powered By Our Beauty Intelligence Platform
Explore Meiyume’s latest Fragrance Trend Insights Case Study, introducing an exciting new capability of our Beauty Intelligence Platform (BIP). Building on its ability to deliver personalized, real-time insights into global beauty product trends, the BIP now analyzes olfactive note trends and consumer scent preferences.
This advanced capability empowers beauty brands to strategically select scents for both fragrances and personal care products, ensuring they resonate with market demands and consumer preferences. By integrating real-time data with trend analysis, Meiyume’s BIP is a powerful tool to drive relevance and innovation in a competitive global beauty landscape.