MEIYUME’s touchless sampling tester sets new normal for beauty retail
Rapidly innovating to maintain a full sensory retail experience for shoppers in a contactless shopping environment
Hong Kong, 05 June 2020 – In light of challenges brought by the global pandemic, brands and retailers are looking to implement safety measures to maintain the health and wellbeing of their people and customers.
Taking action, Meiyume has been rapid-prototyping to develop quick and innovative solutions that will create safe and secure in-store environments for consumers and retail staff. Meiyume’s touchless sampling tester is motion-activated and can dispense any type of fragrance or liquid skincare product. The mechanism uses existing ‘off-the-shelf’ products so there is no need to design new tester packaging or change the current supply chain. Maintenance is not required as the testers are easily operated and powered by battery packs or AC power. This will allow customers to continue the physical testing of products in-store, an area facing tremendous disruption while consumers remain cautious about touching potentially contaminated surfaces outside their home.
Meiyume, a member of the Fung Group, is a one-stop shop partner providing product and retail solutions for the beauty industry. The company is reinforcing its presence as a leader in beauty innovation as retail shops around the world begin reopening amidst the COVID-19 outbreak.
“Retail stores are where customers engage with beauty products, and Meiyume’s touchless fragrance and skincare testers will allow them to continue to do that in a safe and hygienic way,” said Steve Dodd, Senior Vice President of Retail Solutions at Meiyume. “Our touchless testers are motion-activated, and can be retro-fitted on existing displays or added on store countertops.”
The touchless tester display is easily adjustable depending on the size of different tester bottles, and Meiyume is also able to offer bespoke designs for specific brands.
Meiyume has also developed solutions such as adapting their in-store displays to provide an automated guide for customers and staff to help flatten the curve and maintain social-distancing guidelines, as well as tracking customers metrics to better understand consumer behaviour as the COVID-19 pandemic continues to evolve.
“During the COVID-19 pandemic, Meiyume has been actively supporting our customers and our communities. We want to be proactive in offering innovative solutions for our customers, especially during these challenging times,” said Gerard Raymond, President of Meiyume. “Our retail solutions team has been working hard to continuously develop new products and solutions that will re-imagine how consumers will interact with beauty products during the pandemic today, and in the future.”