2021 POPAI Awards
5th October 2021 – Our sincere appreciation to POPAI UK & Ireland for recognising the value of our innovation for L’Oreal, Lancome La Vie Est Belle, and awarding us the Gold & Silver awards in Pandemic Retail Experience and Innovation, respectively.
Meiyume’s award-winning innovation was focused on safety & hygiene while providing a product experience to drive sales in-store despite the restrictions.
Gravity Fed Blotter Dispenser
Shoppers are able to experience the product’s fragrance, without any alteration to the scent, through a gravity fed blotter sample that was impregnated with the fragrance to avoid cross contamination. In addition, a gift with purchase offer is communicated on the dispenser to drive purchase intent.
TOD (Tester Only Display) Tray
The compact eye-catching TOD (Tester Only Display) tray was designed to allow the petg bottle replicas, produced to the exact sizing and fit, to be easily swapped for tester bottles should regulations change, whilst maintaining the visual appeal to communicate any promotional material and further drive sales for Lancome.
Being an advocate for innovation & transformative retail solutions, Meiyume is proud to be a gold sponsor for the POPAI Awards 2021 where we had the opportunity to witness and celebrate the best practice, innovation & excellence in-store.
At Meiyume, innovation never stops.